SSENSE is the singular, premier website ('the Amazon of fashion') for buying new high fashion. Founded in Canada, it stocks well-known established designers (Gucci, YSL, Dior, etc) as well as newer, emerging, or smaller and obscure brands (Ottolinger, Dion Lee, Poster Girl, etc). It often works with designers to create 'SSENSE exclusive' products using its data analytics and market insights, and is famous for the 'perpetual sale', where hundreds of products can be found heavily marked down relative to any other store that might stock them.